Digital Marketing Course , Types and Career As the name suggests, Digital Marketing is the process of putting marketing efforts through digital tools like emails, search engines, social media, website, etc. to connect with the existing customer base, create awareness in prospective customers, create/enhance your brand recall value or simply promote your product/service. The number of people that use the internet is huge and it is constantly increasing . With the advent of digitization conventional marketing tools have taken a back seat while digital marketing is expanding exponentially. Types of Digital Marketing: With an increasingly dynamic audience, digital marketing is further divided into different types to cater to different user patterns. A few popular types of digital marketing are email marketing , social media marketing , content marketing , Search Engine Optimization (SE0), Search Engine Marketing (SEM), pay per click advertising , pay per impre...
Clear Google AdWords Certification | Be a Digital Marketing Pro How to Get Google AdWords Certification A Step-by-Step Guide If you’re an aspiring digital marketer or a PPC specialist, a Google Adwords Certification will add a lot of value to your resume. This certificate is proof that you’re a real online advertising professional. To get this certificate, you need to clear the Google Adwords Certification examination. In this article, you’ll learn more about the certification, its benefits, and how you can prepare for it. Here it goes: A Quick Intro to the Google Adwords Certification: Google AdWords Certification is a “professional accreditation” that Google gives to marketers, experts, and individuals for their expertise in online advertising. This certificate is available via Google’s online training program called Academy for ads . To earn this certification, you need to clear the AdWords Fundamentals test and one of the five other Google AdWords assessment tests...