Digital Marketing Course , Types and Career As the name suggests, Digital Marketing is the process of putting marketing efforts through digital tools like emails, search engines, social media, website, etc. to connect with the existing customer base, create awareness in prospective customers, create/enhance your brand recall value or simply promote your product/service. The number of people that use the internet is huge and it is constantly increasing . With the advent of digitization conventional marketing tools have taken a back seat while digital marketing is expanding exponentially. Types of Digital Marketing: With an increasingly dynamic audience, digital marketing is further divided into different types to cater to different user patterns. A few popular types of digital marketing are email marketing , social media marketing , content marketing , Search Engine Optimization (SE0), Search Engine Marketing (SEM), pay per click advertising , pay per impre...